Rover is all set to create inroads in the personal care and grooming space. The company as its first step has launched a range of six variants for men’s deodorants and in the second phase will also get into men’s shaving gels, razors, shower gels, conditioners, roll-ons, sticks etc. As its next step of expansion, the company also intends to get into women’s deodorants and grooming category at a later stage.
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