PRISM

Description of PRISM

PRISM is a mobile application that brings TV viewership data at your fingertips. Viewership data across different sources can be explored and visualized through interactive dashboards. With data already loaded from different sources, one can explore data at a fraction of the time taken currently.
PRISM is Ideal for decision makers / business analysts who want to gather insights arising out of TV viewership data and making it easier for them to ask the right questions and take quick decisions.
Functionalities:
• Determine drivers of network / genre performance over different time periods.
• Analyze Networks / Genres / Channels / Shows across TG’s and Markets.
• Identify top shows by genres
• Different viewership metrics available: Network Share/ GRPs / Impressions / Watch time / Reach% / TSV
Features & Benefits
• Reduced time to access data: from days to seconds
• Integrated data across multiple source with Dynamic deep dives for diagnostics.
• Option to create bookmarks of any view with the applied filters
• Share screen with annotations via Whatsapp / emails.
• Options to visualize data in Portrait and Landscape views.