When someone visits your website and takes an action (for example, buying something), the Business pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Business ad. You'll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Business gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimisation.
• Measure cross-device conversions
• Optimise delivery to people who are likely to take action
• Create Custom Audiences from website visitors
• Learn about your website traffic
Fix bug and update UI
9Apps 4.9
