In late 2017, Snopchat broke from the standard social media model of intermingling posts from your friends with posts from brands and publications you follow. According to Snopchat, the redesign “separates the social from the media,” so you can access these two different types of content on two entirely separate screens. Here’s a quick recap of the Snopchat update:
This approach creates a new type of social media ecosystem on a network that was already unique for its highly ephemeral nature, featuring posts that disappear once viewed.
Whether you already have a Snopchat strategy in place, or you’re just starting to think about how to use Snopchat, it’s important to consider the app’s unusual new model when planning ways to connect with Snopchat’s 178 million daily active users, who open the app an average of more than 25 times per day.
Think Snopchat’s just for teenagers and millennials? According to eMarketer, there are “more adults on Snopchat than some might think.” In fact, eMarketer estimates that U.S. adult Snopchat users will spend slightly more time on the app in 2017 than they do on Instagram.
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