Rally Integrity Week ABB

The Rally Integrity Week ABB app is a GAME / QUIZ that invites all ABB employees, customers and business partners to capture, through the RA - Augmented Reality solution, Orientation Cards (available at www.integrityweek.com), answer questions about integrity and participate in the Integrity Rally.
There are 12 questions in total that can be answered by playing in pairs or individually. As they capture the image of the boards and answer the questions, users move forward on the “ROUTE OF INTEGRITY” and discover messages that reinforce the importance of experiencing integrity value in their daily lives.
The interaction happens in a playful, fun and educational way through the Augmented Reality feature and a QUIZ. In this way, the application creates a narrative about the Integrity theme and, as the user progresses, instigates and stimulates the impacted audience to retain the key messages in their memory.
The app is an integral part of the Integrity Week 2019 - ABB Campaign, which was developed by the communications agency Brother Cast, and aims to disseminate the Integrity value that is strongly present in all actions, businesses and activities that ABB participates not only in Brazil and around the world.
Get ready! The start will be given.