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Harvard Business Review began in 1922 as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It is not a school paper," Donham wrote. Initially, HBR's focus was on macroeconomic trends, as well as on important developments within specific industries.
Following World War II, HBR emphasized the cutting-edge management techniques that were developed in large corporations, like General Motors, during that time period. Over the next three decades, the magazine continued to refine its focus on general management issues that affect business leaders, billing itself as the "magazine for decision makers." Prominent articles published during this period include "Marketing Myopia" by Theodore Levitt and "Barriers and Gateways to Communication" by Carl R. Rogers and Fritz J. Roethlisberger.
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Harvard Business Review dimulai pada 1922 sebagai majalah untuk Harvard Business School. Didirikan di bawah naungan Dekan Wallace Donham, HBR dimaksudkan untuk menjadi lebih dari sekadar publikasi sekolah biasa. "Makalah [HBR] dimaksudkan untuk menjadi jenis jurnal bisnis tertinggi yang dapat kita buat, dan untuk digunakan oleh siswa dan pebisnis. Ini bukan kertas sekolah," tulis Donham. Awalnya, fokus HBR adalah pada tren ekonomi makro, serta perkembangan penting dalam industri tertentu.
Setelah Perang Dunia II, HBR menekankan teknik-teknik manajemen mutakhir yang dikembangkan di perusahaan-perusahaan besar, seperti General Motors, selama periode waktu itu. Selama tiga dekade berikutnya, majalah ini terus menyempurnakan fokusnya pada masalah manajemen umum yang memengaruhi para pemimpin bisnis, menyebut dirinya sebagai "majalah untuk para pembuat keputusan." Artikel-artikel terkemuka yang diterbitkan selama periode ini termasuk "Myopia Pemasaran" oleh Theodore Levitt dan "Barriers and Gateways to Communication" oleh Carl R. Rogers dan Fritz J. Roethlisberger.
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