Shujaaz is a multi-media platform that aims to help improve the lives and livelihoods of young people in East Africa. It was launched in Kenya in February 2010 and is written and presented in sheng (the contemporary slang language of Kenyan youth).
A second, stand-alone edition of Shujaaz was launched in Tanzania in February 2015.
Shujaaz (which means "Heroes" in Sheng) comprises free monthly comic books distributed nationally, syndicated daily FM radio programmes, national TV shows, social media, SMS and internet content. The central character behind all the Shujaaz media is an anonymous pirate radio DJ. He engages all the different media to share good ideas that young people are using to improve their lives, reporting on his own adventures and discoveries as well as those of his fans who include both regular star characters (Maria Kim, Charlie Pele and Malkia) and the young people who contact him to share their own ideas.
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