SHIFTed is a fortnightly digital magazine for men of discerning taste that provides an intellectual escape from the ordinary while celebrating a neo-vintage lifestyle.
Each issue delivers thoughtfully curated content with an emphasis on exceptional vintage watches and kindred passions.
VINTAGE WATCHES AND MORE
We love men’s vintage wristwatches, and we’ll be talking about them a lot in every issue of SHIFTed. But we’re equally passionate about classic automobiles, road rallies, ’60s cafe racing, sartorial matters, bespoke brogues, analog audio equipment, fine fountain pens, proper luggage, cocktails, the occasional cigar and gentlemen’s sports. If this sounds like you, SHIFTed is your club.
THE NEO-VINTAGE LIFESTYLE
The neo-vintage lifestyle places the highest value on time well spent.
We increasingly seek more intimate, authentic experiences that draw from the wisdom of another time. Consider the resurgence of handcrafted goods of all kinds, “slow couture,” locally sourced food prepared with great care . . . and just the simple act of thoughtful contemplation.
Inspired by the icons of the past, we offer a neo-vintage sensibility characterized by the enduring idea that a man's time on earth should be, above all, well-lived.
FOR THE ADVENTURER
The compelling stories that fill every corner of SHIFTed invoke the adventurer within us all, transporting us to times, places and situations that entertain, challenge our preconceptions, educate, inform, celebrate fraternity and broaden our worldview.
FOR THE CURIOUS
Seekers of the unexpected will find themselves rewarded with delightful surprises in each issue of SHIFTed. Our stories emphasize historical context, given new relevance when seen through the lens of the present day.
FOR THE INSPIRED
SHIFTed aims to provide readers with inspiration for how to engage the mysteries of life with style, insight, bravery and humor — in other words, to truly live well.
This is the debut release of the SHIFTed App.
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