It Matters seeks to reduce the stigma around sexual and reproductive health concerns by allowing youth to tailor their online information seeking experience with assurance of its confidentiality, allowing them to follow-up and seek out in-person health services at their own comfort level.
The primary audience for It Matters is youth ages 14-24 years old. The health services identified are available regardless of insurance status, and regardless of whether users have a regular place for health care.
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